Matcha Tea Tin is a high-end tea product that uses innovative small can packaging, emphasizing master production and high-end consumer experience. Matcha Tea Tin aims to create a high-end business tea brand by breaking the traditional weight pricing rules and adopting the innovative way of packaging tea in aluminum cans. Its core products include works by eight tea masters in six major categories of tea, emphasizing the origin of raw materials and master craftsmanship. Matcha Tea Tin's original small can preservation technology can effectively maintain the freshness of tea, ensuring that the tea does not absorb odors, moisture, oxidation, etc.
Features and advantages of Matcha products
High-end positioning: Matcha Tea Tin is positioned as a full-category high-end Chinese tea, with special emphasis on master production and high-end consumer experience. Through the high-price strategy, a premium effect is established in the minds of consumers to support its high-end brand image.
Innovative packaging: The innovative way of packaging tea in aluminum cans is convenient for carrying and storage, which increases the high-end and quality sense of the product.
Freshness preservation technology: Matcha Tea Tin's original small can preservation technology can effectively maintain the freshness of tea, ensuring that the tea does not absorb odors, moisture, oxidation, etc.
Master craftsmanship: Emphasis on the raw materials of origin and the craftsmanship of masters. Each can of tea has a uniform grade and price. Consumers can choose only by taste, which simplifies the consumer decision-making process.
Market positioning and user groups of matcha products
The market positioning of Matcha Tea Tin is precise, focusing on store design and providing a scenario-based consumer experience. It attracts young consumers through social communication and fashion design. Its online and offline combined sales model makes it easier for consumers to buy high-quality tea. This innovative thinking mode and efficient marketing strategy have successfully attracted the attention and love of young consumers.